Tracking audit and monitoring for WooCommerce
Behind every page sit tags, cookies, consent signals and purchase events. Numeristic lines them up with every order, ranks what's broken by the money at stake, and checks each fix until the dashboard turns green. Move the lens to look underneath.
Mouse, touch or arrow keys move the lens. Enter jumps to the next finding.
yourshop.com · sample data
Before · Problem_ga cookie set before any choice.
After · FixedNo cookies until the visitor chooses.
Before · Fineadd_to_cart reaches GA4 and Meta.
After · Fineadd_to_cart reaches GA4 and Meta.
Before · ProblemPurchase skipped after card payment.
After · FixedPurchase fires on the order-received page.
Before · ProblemOld campaign pixel, unknown vendor.
After · FixedOld pixel removed in Google Tag Manager.
Before · ProblemConsent default loads 1.8 s after the tags.
After · FixedConsent default loads before any tag.
Before · ProblemReject is a link, Accept is a button.
After · FixedReject and Accept: same size, same step.
After · NoteGreen means every gap is explained. One note stays after the fixes: 3 orders a month are blocked by browser extensions. They can't be fixed in the browser, and a server-side setup on Stape catches some of them.
How it works
Numeristic reads your shop at three depths. The first is free and takes a few minutes. The other two run on your orders.
We load your home page and two more pages three times: before any choice, after Accept and after Reject. You see every tracker and cookie in each state with its lifetime, how hard Reject is next to Accept, your Consent Mode signals, the consent settings in your published Google Tag Manager container, personal data inside tracking requests, and which script sent each request.
Scan my shop_ga _gid _fbpProblem_fbp staysProblemInstall the WordPress plugin and connect Google and Meta with read-only access. The setup report arrives the same day. From day 7 each order gets a verdict: counted by GA4, received by Google Ads and Meta, refused consent, or lost. On day 14 the audit ranks the problems by the money at stake, each with its fix and the points it's worth.
See the tracking audit| Order | GA4 | Google Ads | Meta |
|---|---|---|---|
| #4276€48 | Counted | Received | Received |
| #4278€52 · card payment | Lost | Lost | Lost |
| #4297€61 | Refused consent: the visitor's choice | ||
| #4309€52 · banner loads late | Lost | Lost | Lost |
| #4310€57 | Counted | Received | Received |
After the audit, Numeristic keeps checking: plugin and server signals every 15 minutes, your shop's setup (plugins, theme, consent plugin, caching) every hour, and GA4, Google Ads and Meta totals against your orders every day. When purchases stop arriving, the alert email names the change that came just before. A weekly summary covers the rest.
See monitoringThe first thirty days
The same sample shop, from the day the plugin goes in. Drag the days, pick a stop or press Play, and the whole dashboard follows.
Day 14 · Audit report6 problems, ranked by the money at stake: €884 a month your ads never see. Each one comes with its fix and its points. Score 48.
yourshop.com / Overview
Last 7 days: 73 orders. 67 reached Google Ads, 3 refused consent, 3 lost (€156).
Tracking score
Four phases
48of 100
Red
48 at the audit
+0 from verified fixes
Last 7 days, by platform
Days 8 to 14
73 orders, each one captured by the plugin
Baseline67 counted · 3 refused consent · 3 lost, 1 blocked by the browser
To fix67 reached · 3 refused consent · 3 lost, 1 blocked by the browser
To fix66 reached · 3 refused consent · 4 lost, 2 blocked by the browser
To fixEvery order since install
Result in Google Ads
Fixes, ranked by money at stake
0 of 6 verified · 0 of 44 points
Your consent banner loads after your tags
9 orders lost a month, €468 · Your developer
Card payments skip your thank-you page
5 orders lost a month, €260 · Your developer
Purchases count twice when the thank-you page reloads
6 purchases counted twice in GA4 · You
Meta counts 11 purchases twice
11 duplicates in Meta · Your agency
Google Ads has two primary purchase conversions
Every sale counted twice for bidding · Your agency
An old campaign's pixel still loads on every page
1 tracker before consent · You
The audit, up close
Order #4278: €52, paid by card, cookies accepted. Your shop recorded it, because the plugin captures each order on your server. Here is what each platform got.
Order #4278 · €52 · sample data
The next card payment · sample data
Per order, Google Ads and Meta show as sent or received. Their own counts are checked on daily totals. GA4 shows as counted, order by order.
The fix
A checklist, a Google Tag Manager change list or a code snippet, with where it goes. Numeristic checks each fix on the orders that follow and adds its points to your score.
/checkout/order-received/F2 order-received so the change timeline can point to it.Each fix is written for the person who'll apply it. On yourshop.com, here is who applied what between day 15 and day 24, and when each one was verified.
2 fixes · 12 points
Remove an old campaign pixel
Remove the tag in Google Tag Manager. We show you which one.
Send the purchase once per order
One setting in your tracking plugin.
Verified on days 17 and 20
2 fixes · 20 points
Load the consent banner before your tags
Exclude the consent script from “Delay JavaScript” in your caching plugin.
Fire the purchase after card payments
The change list above, or a snippet for the order-received page.
Verified on days 16 and 24
2 fixes · 12 points
Keep one primary purchase conversion
Set the other one to secondary in Google Ads.
Give Meta one event ID per order
Use the order number on browser and server events. Change list included.
Verified on days 18 and 22
48Audit, day 14+12You+20Your developer+12Your agency=92Day 24, green
Rather not do it yourself?Let our team fix it
Day 14 onward
The report lands on day 14, and the audit behind it stays open. Every answer says which orders it came from.
Assistant · sample data
Explain why order #4278 never reached Meta.
Order #4278 was paid by card. After the bank's 3-D Secure check, the buyer landed on the order page instead of the thank-you page, and no purchase event fires there. GA4, Google Ads and Meta never received it.
Two other orders, #4213 and #4320, took the same path. All three belong to F2.
Orders used#4213#4278#4320
50 answers a month on Starter, 200 on Growth, 500 on Scale.
Week 2 · sample data
Each week a test visit walks through your shop and checks what fires in each consent state.
Export
A dated record of what loaded before any choice, after Accept and after Reject, and which script sent each request.
In every paid plan.
For agencies and freelancers
For freelancers and small agencies running ads for 5 to 30 WooCommerce shops, and WordPress studios that look after shops. Open the first call with real findings, then keep every client shop under the lens.
€199a month · Agency 5
Five shops at Growth level, €29 for each extra shop, also at Growth level. Agency 25 is €649 a month. Over 25 shops, talk to us.
See the agency planAgency workspace / 6 shops
Luna Ceramics
Purchases stopped reaching Meta 2 hours ago
Mira Pet Supply
6 open fixes
Casa Verde Living
2 open fixes
Bikeshed
Re-audit Friday
Atelier Noa
Every gap explained
Ceai & Co
Every gap explained
Ground rules
Numeristic changes nothing on your shop, your tags or your ad accounts. People apply the fixes. Numeristic checks them.
yourshop.com / Connections
WordPress plugin
Captures every order on your server, even when tags break. Sets no cookies.
Google Analytics 4
Purchases counted, order by order.
Google Ads
Purchases received, and the daily totals.
Meta
Purchases received, and the daily totals.
Stape
Server-side evidence, from the Growth plan. Optional.
Microsoft Clarity
The session recording of a lost order. Optional.
Your shop's own orders, GA4, Google Ads or Meta, with the date it was read.
Over your plan's order limit we stop importing new orders and say so on every screen. Your history stays, and upgrading fills the gap.
Processed and stored in the EU. Click IDs are kept only as hashes; names, emails and addresses are never stored in plain text.
Hand it to your developer, your agency or your lawyer. Numeristic gives evidence, never legal advice.
Pricing
Every plan starts with a 14-day trial, no card. The audit report arrives on day 14, so you read it before you pay anything.
€0
No account · one scan per domain per day
€29a month€290a year
Up to 250 orders a month · 60 days of history
€79a month€790a year
Up to 1,000 orders a month · 90 days of history
€149a month€1,490a year
Up to 3,000 orders a month · 180 days of history
For agencies
5 shops at Growth level, a client list with scores, white-label reports, one invoice, consent scans for prospects and 750 assistant answers shared across your shops. Each extra shop is €29 at Growth level.
14-day trial on every plan, no card.Pay yearly, get two months free.Prices in euros, monthly, excluding VAT.
Questions
No. Numeristic reads what you have with read-only access and changes nothing. The fixes are yours to apply, or our team's.
It pairs your shop with your account, captures each order as your shop records it, and reads what the browser and the consent banner did. It sets no cookies.
The free scan takes a few minutes. The setup report comes the same day you install. First order verdicts arrive on day 7, the full audit on day 14.
WooCommerce on WordPress, with GA4, Google Ads, Meta and Google Tag Manager. Stape for server-side containers from the Growth plan. Shopify isn't supported.
Yes. Hand the change list to your developer or your agency, or let our team apply it. Either way, Numeristic checks the fix on the orders that follow.
No. You get evidence with dates and sources. The conclusions are yours and your lawyer's.
Free consent scan
Paste your address. In a few minutes you'll see what loads before the visitor chooses, after Accept and after Reject.